Digital asset management tools (DAM tools) help streamline and speed up content production for marketers, designers, and local affiliates.
Corporate marketers can create branded assets such as images and videos and then upload them to the digital asset management tool for distributed use. Then, local affiliates can access these pre-approved assets for their campaigns and easily get a local marketing campaign up and running.
Assets stored in digital asset management software, through programs such as CampaignDrive, can be tracked and used throughout the asset’s entire lifecycle. DAM tools reduce the back and forth between marketers at the corporate and franchise level and eliminate confusion on which assets have final approval for extended use. These tools also connect teams on a national or global level, giving an easy way to communicate which assets are ready for use.
Content production is incredibly important for any marketing campaign, and digital asset management tools help improve this cycle.
Here are five ways that these tools make content production easier for marketers and designers at the corporate and local levels.
1. Increase efficiency
Often, marketing campaigns rely on speed. Marketers want to reply to trending news, so they need to get the word out quickly. For companies that have hundreds or even thousands of franchises, this is nearly impossible without a digital asset management tool to hold files and in use across all locations. Even when not in a time crunch, these tools increase efficiency because each marketer can locate the exact records they need instantly and with ease.
2. Automate content workflows
Instead of back and forth emails, digital asset management tools completely streamline and automate the content creation and distribution process. Once a marketer at corporate creates an asset and uploads it to the tool, all franchise-level marketers can automatically access and distribute the new asset. There is no confusion and no emails necessary.
3. Give marketers control
Marketers at corporate want to control the message and content distribution at franchise levels. However, doing this is nearly impossible without corporate marketers wasting hours on email going back and forth approving content. Digital asset management tools distribute content such as press releases, media kits, etc. so that marketers can deliver consistent messaging in regional and local campaigns.
4. Save time.
These tools are mobile friendly, so marketers with limited time can still use them when they’re away from their desk. Whether stuck in traffic or waiting for a train, marketers can access the tool to post content or review articles, no matter where they are.
5. Keep content safe.
Especially for content under embargo or sensitive material, security is crucial. Digital asset management tools keep content secure and away from the public eye while marketers make final copy changes.
Digital asset management tools help content production from start to finish, which is why companies with franchises should consider using them to help marketers work better.
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