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Analyst Papers
Analyst Papers
Gartner Exclusive: Market Guide to Distributed DAM
Brands need to increase brand consistency in marketing while helping distributed marketing partners drive transactions by local customers. The Market Guide for Digital Asset Management – with exclusive research from Gartner – explains how Distributed DAM platforms help marketers scale brand-compliant marketing across distributed marketing networks.
Forrester: Five Marketing Asset Management Secrets
You’ve got more marketing files to handle and you’ve got less time to deal with all of them and make sure they’re working for your brand. The experts at Forrester suggest these five critical practices to follow when dealing with marketing assets. Stress-tested by brands across industries (and with case studies included) these tips will have you and your local affiliates set up for success in marketing for the long haul.
Marketing SaaS for the Enterprise
In this exclusive report Pica9 Founder Kevin Groome is interviewed about how self-service software is revolutionizing the way that enterprise companies approach distributed marketing. Although many enterprises have been cautious about adopting SaaS platforms, the report shows that those companies which implement these systems areconsistently able to outperform their competitors.
Profile: Local Marketing Automation by Pica9
This in-depth profile from Marketing Tech Insights shows some of the benefits that brands can get from implementing local marketing automation solutions. The magazine profiled Pica9’s CampaignDrive platform to identify how it has helped major brands improve their distributed marketing efforts, maintain consistency and reduce production costs by 90%.
Profile: SaaS Local Marketing Automation
With more and more enterprises turning to Software as a Service marketing solutions, CIOReview conducted a review of top marketing software providers to discover the advantages of SaaS to major companies. Pica9’s CampaignDrive was included as the most SaaS local marketing automation platform available to help franchise and dealer brands improve marketing efficiency and increase growth opportunities.
Interview: The Pica9 Mission Explained
In this interview given to The Silicon Review Pica9 founder Kevin Groome explains the company’s mission and its commitment to building software that helps major enterprise companies achieve marketing accountability and brand integrity. Read the full interview to learn how Pica9 iscreating solutions for customers that go beyond simple marketing tactics and bring a whole new level of efficiency and accountability to local marketing.
Whitepapers
Whitepapers
The Distributed Marketing Benchmark
Based on survey results collected from more than 250 brand marketers, the Distributed Marketing Benchmark report is the ultimate guide to the way brands are approaching local marketing today. Learn what the customer experience revolution means for local marketing and what marketers see as the biggest challenges for their brands in 2017 and beyond. Read the benchmark to understand how these brands are reacting to a rapidly changing landscape. The benchmark also includes a 12-month action plan that will help you implement key steps to lead your distributed brand to success.
Local Marketing Automation Blueprint
Embark on your own adventure to set yourself up for Local Marketing Automation success with this Blueprint that will help you find the best solution for your brand. In the Local Marketing Automation Blueprint, you’ll choose the best path for you based on the way your brand works today and learn how to implement a Local Marketing Automation solution perfectly. This is a one-of-a-kind adventure that you won’t want to miss, and it’s tailored precisely make you come out looking like a marketing hero.
Distributed Marketing on Steroids
With hundreds or thousands of distributed marketers all trying to communicate effectively with their customers, distributed marketing can be a real challenge for brand managers. Distributed brands can’t afford non-compliant marketing, but local marketers often don’t have the resources or skills to be perfect marketers. So what’s a brand manager to do? Read our official guide for brand managers so you can design and manage local marketing assets without breaking a sweat.
The Local Marketing Playbook
Brand managers are the play callers of the branding world: they take a strategy for their brand’s marketing and put it into action across the whole company. The best brand managers also have a playbook that helps them tackle inconsistency and inefficiency. Download this ready-to-use playbook for ideas and tips to run the best local marketing your brand has ever seen. You’ll learn the campaigns, templates and assets that high-performing brands use to create great impressions and empower local marketers.
8 Reasons Local Marketing Automation Systems Suck
Here we address some of the rumors surrounding local marketing automation systems, and surrounding marketing resource management (MRM SaaS, as defined by Gartner) more broadly. Of course, no piece of software can replace the human elements of design and execution. But a lot of the classic complaints just don’t hold up anymore. Learn why applications like CampaignDrive continue to grow in popularity among growing brands and enterprises alike.
Cleaning Up Your DAM Language
When it comes to Brand Resource Libraries (sometimes called Digital Asset Managers, or DAMs) we’ve seen it all. There is a DAM at the heart of CampaignDrive, which all our other features and capabilities draw from. While every business has unique needs, there are some things that don’t change. So we’ve compiled a list of Best Practices and insider tips for maintaining your Brand’s system of asset management, to help make sure you’re getting the most for your effort, and of course, your money.
Detecting Discount Addiction
We’ve done some research into franchised business models, and discovered a worrying trend: local marketers are turning first to price slashing, as a way of maintaining their revenue levels. It goes without saying that this sort of short-term solution, when not fully considered, can have long-term negative effects on a business. But un-monitored discounting can create a ripple effect, harming the reputation (and revenue) of the entire Brand. Read on for signs Brand Managers can use to recognize Discount Addiction in their distributed marketing networks, and ways they can prevent it in the future.
The Surprising Durability of Print
Print is paramount for building brands, no matter the size or how well-established. It’s why marketers like Apple, Amazon and Starbucks place such emphasis on ensuring that even the smallest aspect of their product or packaging reinforces and grows their already indelible brands. Even their throwaways are worth keeping. These print executions are the cornerstone of great marketing operations, and remain durable in a digital world.
Infographics
Infographics
Restaurant
We’ve polled hundreds of franchise operators across the Food & Beverage industry to find out what the next big trends are in restaurant marketing. The results surprised us! Franchisees at major restaurant brands are spending more marketing dollars on print than ever before – from store signage and menus to local newspaper and display ads. Check out the Food & Beverage marketing infographic to see where F&B marketing is headed.
Automotive
With hundreds of dealers around the country, automotive manufacturers need to know exactly what marketing programs will drive sales performance. We’ve researched the latest trends in dealer marketing to find out what works best for local dealer marketing. We found that dealers are looking to improve and maintain customer loyalty – and local marketing tactics from radio to direct mail are the best way to do just that! See where else automotive marketing is headed in the Automotive infographic.
Graphic Designers
If there’s one pain graphic designers know about more than any other, it’s a client that demands excessive rounds of revisions and review. Post-production revisions, edits and tweaks are wasting designers an average of 8 hours per week – that’s an entire work day every week, wasted! See the full scope of this tyranny of tweaks in this infographic.
Assisted Living
Assisted living providers need marketing programs that match the level of care they offer for their clients. These healthcare marketers are looking to build compassionate brands and need to know how to do it. Our research team has pulled together the latest polls and data with surprising results. More than 90% of clients say that brand awareness is a top three decision factor – and local marketing activity is their top source of brand impressions. Check out the Assisted Living infographic for even more insights for healthcare marketers on the impact of local marketing.